HUMAN
CONSUMER
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USER
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CUSTOMER
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GUEST
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PROSPECT
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CLIENT
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PATIENT
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VISITOR
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CONSUMER ◯ USER ◯ CUSTOMER ◯ GUEST ◯ PROSPECT ◯ CLIENT ◯ PATIENT ◯ VISITOR ◯
01 DARE VENTURE GROUP
We use behavioural science to deeply understand the people behind every interaction with a brand. We apply this understanding across campaigns, branding, marketing strategies, and consumer experience to ensure everything we do is informed by authentic human insights.
Lead with Curiosity
Follow with Data
Drive with Heart
Gerald Zaltman, Harvard Business School professor, and author of ‘How Customers Think’
“95% of purchasing decisions are driven by subconscious behaviour.”
McKinsey & Company, in their report on behavioural marketing strategies and digital transformation
“Companies using behavioural insights see a 25-40% increase in conversion rates.”
Boston Consulting Group report on personalisation and its impact on sales growth
“50% of a brand’s sales increase can be attributed to behavioural targeting:”
Accenture’s Interactive Pulse Survey on personalisation and consumer expectations
“73% of consumers expect brands to understand their needs and behaviours”
Salesforce’s State of the Connected Customer report
“77% of consumers are more likely to engage with marketing tailored to their behaviours”
US
YOU ARE
A Founder, CMO, Director or Operator navigating growth, change or complexity. You might be building something new, repositioning for relevance, or stuck in the noise. Maybe you need sharper insight into your audience, a brand that reflects your ambition, a go-to-market strategy that cuts through, or a partner who can help turn possibility into performance.
WE ARE
Built to solve real business problems creatively, commercially, and fast. Our work spans five core disciplines: Brand, Marketing, Insight, Venture and ‘The Grey Areas’ - the ambiguous, high-stakes spaces where most get stuck, and we get to work. Each service can be leveraged individually or combined, depending on your stage, ambition, or challenge.
You’re in good company
INSIGHT
02 SPECIALISM
CONSUMER TECHNOLOGY
As one of the most diverse and fastest-growing sectors globally, consumer technology companies are resetting consumer expectations and disrupting industries. We help businesses navigate this rapid change and uncover growth opportunities by investing in and servicing the following verticals:
◯ Digital Platforms
◯ Smart Homes & Cities
◯ Connectivity Solutions
◯ Gaming & Immersive Entertainment
◯ FinTech
◯ Social Commerce
03 SPECIALISM
HOSPITALITY & LEISURE
As expectations for unique and tailored experiences grow, the hospitality and leisure sector is undergoing a profound transformation. DARE partners with businesses to capitalise on this evolution, providing the strategic insight required to stay ahead in a competitive market. From reimagining guest experiences to embracing operational innovation, our deep understanding of market trends enables us to guide businesses toward sustained success. Working across:
◯ Food & Beverage
◯ Accommodation
◯ Membership Organisations
◯ Travel and Tourism
◯ Aviation
◯ Conferences & Exhibitions
04 SPECIALISM
LIVING WELL
The future of health isn’t just medical, it’s emotional, behavioural, and deeply personal. As the lines blur between healthcare, wellbeing, and lifestyle, we help businesses design services that resonate with real human needs. From digital health platforms to aged care innovation, we partner with ventures that are reimagining how we live, age, heal, and thrive. DARE combines social insight with commercial strategy to support growth in a sector where empathy is as important as efficiency.
◯ Preventative & Holistic Health
◯ Mental Health & Wellbeing
◯ Aged & Disability Support
◯ Digital Health & Care Platforms
Challenge us
FAQs
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DARE Venture Group is a global strategy agency and venture studio. We partner with businesses to solve commercial challenges through brand strategy, marketing, audience insight, and venture support.
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We work across industries but have deep experience in consumer technology, hospitality and leisure, and health and wellness. Our expertise spans brand positioning, go-to-market strategy, marketing campaigns, audience research, and venture support for high-growth companies.
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We currently operate from London, UK and Melbourne, Australia, and work with clients worldwide, including the UK, Australia, the US, and the UAE. Globalisation is central to our thesis; we believe cross-border thinking creates more resilient businesses.
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Depending on the project, naturally, deliverables can include brand strategy frameworks, marketing plans, creative direction, audience insight reports, investor collateral, and full campaign execution - all designed for measurable impact. See our Services for a full list of deliverables.
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Set us a challenge. Start with a 60min diagnostic session where we unpack your objectives. From there, we design a tailored engagement - this might be a two-week sprint, a three-month strategic partnership or an ongoing advisory role. We operate in agile cycles of research, strategy, execution and optimisation.
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DARE Venture Group invests in, or co-builds with, early-stage founders and ventures that align with our thesis of global, high-impact growth within the consumer space. The first step is to email pitch@dareventure.group. If there’s a fit, we offer capital, strategic support and studio resources, often alongside brand and go-to-market work to accelerate further funding readiness.
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Behavioural science underpins every stage of our work. We draw on established frameworks such as COM-B (Capability, Opportunity, Motivation → Behaviour), nudge theory, Kahneman’s System 1 (fast, intuitive) and System 2 (slow, analytical) approach, ZMET, Cialdini’s Persuasion Triggers, and more.
These models help us understand how people actually perceive risk, process information, and make decisions. When we design brand strategy, campaigns, or venture concepts, we deliberately account for cognitive biases like loss aversion, anchoring, and social proof, so the solutions align with how humans really think and act rather than how we wish they did.