HUMAN
CONSUMER
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USER
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CUSTOMER
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GUEST
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PROSPECT
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CLIENT
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PATIENT
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VISITOR
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CONSUMER ◯ USER ◯ CUSTOMER ◯ GUEST ◯ PROSPECT ◯ CLIENT ◯ PATIENT ◯ VISITOR ◯
01 DARE VENTURE GROUP
We use behavioural science to deeply understand the people behind every interaction with a brand. We apply this understanding mostly across campaigns, branding, marketing strategies, and consumer experience to ensure everything we do is informed by authentic human insights.
Lead with Curiosity
Follow with Data
Drive with Heart
Gerald Zaltman, Harvard Business School professor, and author of ‘How Customers Think’
“90% of purchasing decisions are driven by subconscious behaviour.”
McKinsey & Company, in their report on behavioural marketing strategies and digital transformation
“Companies using behavioural insights see a 25-40% increase in conversion rates.”
Boston Consulting Group report on personalisation and its impact on sales growth
“50% of a brand’s sales increase can be attributed to behavioural targeting:”
Accenture’s Interactive Pulse Survey on personalisation and consumer expectations
“73% of consumers expect brands to understand their needs and behaviours”
Salesforce’s State of the Connected Customer report
“77% of consumers are more likely to engage with marketing tailored to their behaviours”
02 ENGAGE WITH DARE
US
YOU ARE
A Founder, CMO, Director, or Operator navigating growth, change, or complexity. You might be building something new, repositioning for relevance, or simply stuck in the noise. Maybe you need sharper insight into your audience, a brand that actually reflects your ambition, a go-to-market strategy that cuts through, or a partner who can help turn possibility into performance. Whatever your challenge, you’re here because you want clarity, traction, and results - not fluff.
WE ARE
Built to solve real business problems creatively, commercially, and fast. Our work spans five core disciplines: Brand, Marketing, Insight, Venture, and what we call The Grey Areas - the ambiguous, high-stakes spaces where most get stuck, and we get to work. Each service stands strong on its own or can be deployed in combination, depending on your stage, ambition, or challenge.
You’re in good company
INSIGHT
03 SPECIALISM
CONSUMER TECHNOLOGY
As one of the most diverse and fastest-growing sectors globally, consumer technology companies are resetting consumer expectations and disrupting industries. We help businesses navigate this rapid change and uncover growth opportunities by investing in and servicing the following verticals:
◯ Digital Platforms
◯ Smart Homes & Cities
◯ Connectivity Solutions
◯ Gaming & Immersive Entertainment
◯ FinTech
◯ Social Commerce
04 SPECIALISM
HOSPITALITY & LEISURE
As expectations for unique and tailored experiences grow, the hospitality and leisure sector is undergoing a profound transformation. DARE partners with businesses to capitalise on this evolution, providing the strategic insight required to stay ahead in a competitive market. From reimagining guest experiences to embracing operational innovation, our deep understanding of market trends enables us to guide businesses toward sustained success. Working across:
◯ Food & Beverage
◯ Accommodation
◯ Membership Organisations
◯ Travel and Tourism
◯ Aviation
◯ Conferences & Exhibitions
05 SPECIALISM
LIVING WELL
The future of health isn’t just medical - it’s emotional, behavioural, and deeply personal. As the lines blur between healthcare, wellbeing, and lifestyle, we help businesses design services that resonate with real human needs. From digital health platforms to aged care innovation, we partner with ventures that are reimagining how we live, age, heal, and thrive. DARE combines social insight with commercial strategy to support growth in a sector where empathy is as important as efficiency.
◯ Preventative & Holistic Health
◯ Mental Health & Wellbeing
◯ Aged & Disability Support
◯ Digital Health & Care Platforms
